Sam Weir, Founder: Lotte

Why Building A Brand With People & Planet At The Center Is The Future

Sam Weir is a New York City-based stylist with vast industry experience. She has worked in celebrity, editorial, personal, and commercial styling, trained with renowned stylists such as Kate Young, Alex White, and Sarah Richardson, and held a position as junior fashion editor at Document Journal. In 2022, dreaming of a creative and climate-conscious solution for the styling industry, Sam launched Lotte.V1. Lotte.V1 is a one-on-one online styling service that employs styling as it was originally intended - to provide unique ways to wear our clothing. Not only does this lower consumption levels, it inspires a cultural shift in how we value clothing and the people and land that create them